Advertising Your DJ Skills For Free

If you are a DJ working in the industry you know the difficulties of finding clients. Landing a gig is a process that requires you to shine above others in your area that are vying for the same shows. Auditions can be rough, and finding them even rougher as more people opt for prerecorded mixes they can download online for free.

One thing that you do have going for you right now is the recession. Larger companies, businesses and parties that have to have someone who can deal with the music live are looking for individual contractors to handle it. This saves them money, which is a plus for them and a huge plus for you. You can take advantage of this fact and build long term relationships with these clients, but first you have to get your name out.

While some of this is going to require you to fork over some cash, there are ways that you can get free advertising and publicity, which is going to be the biggest factor in landing jobs. It is even more important to market yourself than it is to have talent, and if you have both you are golden. Make sure to take advantage of all of the below methods to get the full effect.

  • DJ Directories –  A quick Google search will take you to a great deal of free online directories where you can leave a ‘business card’ of sorts to help draw business. You just create an entry for the areas you play, with information of where you are willing to travel. You can also search for specialized boards and directories by doing a simple keyword search, such as Los Angeles DJ equipment
  • Personal Websites/Blogs – Blogs are usually more effective, as they have been getting a higher priority from search engines, and will show your results more prominently. Having a website that shows all pricing information, location, a resume, and any contact information is one of the first things people look for. A blog can give the added bonus of giving people a chance to keep up with all coming live gigs.

  • CraigsList – Who doesn’t look at CraigsList as a first stop when they need something? Regularly ad and update an ad in your city’s CL, as well as any you might be willing to travel to.
  • Print – Old fashioned print is still a great way to get the word out. Print out fliers and post them around local businesses, campuses, and even on telephone posts. With the competition so fierce online, and so many results making it confusing to navigate, plenty of people look at local bulletin boards for people to hire.
  • Word of Mouth –  You need business cards, and lots of them. Every time you do a gig, leave a few of your cards and offer an incentive if the person refers you out. Maybe this is a percentage off the next show you play for them, or something similar.

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categories DJSeller.com | admin March 18, 2010

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